addison interactive
art director

march 2021 - present

  • Collaborating closely with the CEO and C-level executives on brand strategy and creative direction for agency based global campaigns

  • Creating designs for theatrical companies such as CW, Netflix, Amazon and more

  • Creating design using ai tools such as midJourney, Stable Diffusion and others on campaigns

  • Creating UX designs for Addison Interactive’s startup called Eventuall in the virtual event space

  • Art directing the creative/social brand and guidelines for Eventuall

  • Advanced understanding of how to tailor art to different platforms, devices and audiences. With engagements reaching 9 million +

devium games
art director

june 2020 - march 2021

  • Art directed the creative/social brand and guidelines for Devium Games & XOIQ worldwide

  • Collaborated with leadership, multiple internal teams, and external agencies from concept to execution

  • Developed weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies in order to make necessary updates and improvements

akstudios
creative direction + fashion photographer

may 2018 - present

  • Experienced in commissioning all different types of photography including celebrity portraiture, key, conceptual, unit, brands, and campaigns

  • Creating design using ai tools such as midJourney, Stable Diffusion and others on campaigns

  • Versed in multiple types of photography, video, photo/motion hybrids, 3D photography, Cinemagraphs, and Gifs

  • Educated in the intricacies of photo shoot production, set design, contracts, crew booking, and call sheets logistics

  • Proficient in creative direction on set, from conceptualize to end deliverable, and balance competing interests

  • Well informed and up to date on photographers and directors shaping the aesthetic of streaming culture today

  • Significant experience shooting celebrities and working with their teams, agents, and managers.

  • Highly collaborative, very skilled in leading a team

pinterest
sr. brand designer

oct 2018 - mar 2020

  • Collaborated closely with the CEO, CMO and founders to create best practices and social brand strategy

  • Art directed for large OOH campaigns and event sets such as CES, Cannes Lion, and SXSW

  • Played a large role in the creation of the social brand campaign playbook for Pinterest worldwide

  • Collaborated with external agencies from concept to execution

  • Administrated project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously

lyft
sr. brand growth designer

sept 2019 - dec 2019 

  • Developed and design a wide range of concepts for paid ads across social, search, display, job boards and more 

  • Created multiple design prototypes for testing and maximizing performance 

  • Art directed for all digital mediums from comps to campaigns, motion storyboards, prototypes, and AB tests 

  • Worked with designers, copywriters, animators project managers, developers, and others across Lyft to execute first-class work 

  • Solved end-to-end visual problems with an eye on brand and performance

google
sr. visual designer

march 2018 - october 2018

  • Created UI specs for mobile and desktop on the Geo/Maps team

  • Icons & infographic creation

  • Art direction and developed static and motion collaterals for Google’s Assistant, Search, Maps and OG Social Channels

  • Worked closely with senior-level executives to steer the art and creative direction of the Maps teams

  • Established collaborative and leadership skills

 

twitter
visual marketing designer

june 2017 - march 2018

  • Creative direction on projects, events, and campaigns, ensuring that assets and content remain on brand and cohesive

  • Art directed concepts and designs for the Social Media, Content, and Marketing teams

  • Assisted the creative organization to lead projects end-to-end insights, strategy, concept, executions, pitch, production

  • Developed big creative ideas throughout the marketing funnel for major event/OOH campaign launches

  • Created and curated video & animation assets for Twitter’s Social Creative Studio

  • Worked with companies such as MLB, Netflix, LIVE Nation, MTV, and Samsung

 

beasley media group
visual designer

march 2016 - february 2017

  • UI Design, Production Art, Product Design and Interaction with multiple teams 

  • Developed and implement HTML5 style guides in web applications 

  • Work collaboratively with various business stakeholders to understand project requirements and define product approaches and visual direction 

  • Art directed and owned the end-to-end design process and deliverable set (including wireframes, mockups, and cut assets for the developers) with frequent iteration and evolution of design solutions

 

morris media network
assistant art & digital director

august 2015 - march 2016

  • Worked with editorial and design staff in conceptualizing and designing departments, front-of-book sections, listings, and features 

  • Art directed marketing collateral and special sections 

  • Prepared web & mobile file 

  • Managed and assigned projects to designers and editors

 

compass group, north american division
sr. visual designer

may 2015 - november 2015

  • Created and redesigned icons, symbols, and UI graphics for websites

  • Collaborated within a cross-functional product development team to redesign and enhance a user-friendly and visually appealing interface for their client-facing applications

the university of north carolina at charlotte
marketing brand manager, sr. visual designer

may 2011 - sept 2015

  • Developed marketing strategies and creative input towards advertising for specific projects, Analytics, Interactive & B2B marketing, SEO

  • Designed websites mockups, and print material

  • Created their brand development process, website traffic growth, website & mobile UI and advertising revenue

  • Developed brand strategy and statistics systems using UX/UI. Team projects

  • Art directed and managed a team of four designers

featured film productions
production assistant

march 2012 - may 2015

  • Worked on 5 featured films

  • HBO TV Series "Banshee"

  • Showtime series “Homeland”

  • Fox’s series “Sleepy Hollow”

  • Featured Film “Hunger Games”

  • Typed, edited, copied and distributed scripts

  • Organized accommodation for cast and crew

  • Typed and distributed schedules, or call sheets

  • Kept track of accounts and expenses

  • Made schedules, shot lists, logs and other paperwork for post-production

skills

 
  • Google Analytics

    Google Ad Mob

    Google Ad Words

    Google Cloud Platform

    Google Ad Sense

    Google's Product Design Course

  • Content Creation

    Animation

    Video/ Social Campaigns OOH

    Design Management

    UX/UI Design

    Website Design Development

    Mobile Application

    UI Print

    Graphic Design

    Editorial Design

    Film Design

    Story creation & development

    Gifs

    Product Design Photography

    Product Packaging Design

    Digital Ad Campaigns

  • Marketing Management

    Video/ Social Campaigns OOH

    Interpersonal Relations

    Team building

    Promotions

    Social Media Marketing

    Brand Marketing

    Digital Advertising & Marketing SEO

    Some Salesforce & Orcale CRM knowledge

    Creative Concept Development

    4 years of analytics experience

    Ad Sever experience

    DFP experience

    Marketing Contests

    Email newsletters

  • Adobe Creative Suites

    Adobe Illustrator

    Adobe Photoshop

    Adobe Indesign

    Adobe Experience Design

    Adobe Premiere Pro

    Figma

    Sketch

    Canva

    Pinterest Ads

    Facebook/ Instagram Ads

    Cinema 4d

    Mockplus

    Final Cut

    HTML 5

    Java

    CSS

    Webflow

    Google Drive

    Invision

    Axure

    WordPress

    Squarespace

    Triton

    Revive

    DoubleClick For Publishers

    Sharepoint

    MailChimp

    Jira

    Basecamp